The ayurvedic products will now be branded, decided the Department of Ayush by collaborating with the Quality Council of India’s services. The branding is intended to sustain the quality that the ayurvedic products possess while they will be exported and used in the domestic market as well.
This information was revealed by Department of Ayush Joint Secretary B. Anand while he was addressing the media at the concluding event of the three days Global Ayurveda Summit on Friday.
He elaborated and said that this policy will create two types of branding premium for the ones wanting to export products, another one for selling in domestic markets that is standard branding. This will start with branding of 35 products with the Quality Council of India
Opining for the making the Ayurvedic products international, the delegates present in the summit suggested that branding of ayurveda along with process-standardization and scientific validation will elevate the status of ayurveda.
B. Anand also said that Ayush by placing section of Ayurveda courses on websites have been responded with a greater interest by foreign nations. The success of the branding was evidenced as Middlesex University in U. K. accepted the three semester Ayurveda course. Discussions, Anand claims, are taking place with Mississippi University in U. S. Germany also.